Frequently Asked Questions

What is the difference between a Web Developer and a Web Designer?

Generally speaking, a Web Designer is someone who has knowledge of Graphic Design and Visual Communications. A Designer utilizes typography color and photography to create compelling web pages that stand out. A Web Developer is someone who has technical experience in Computer Programming and understands various languages, such as HTML, CSS, PHP, etc. Web Designers collaborate with Web Developers to create and structure a web site. Today, the lines between a Web Designer and a Web Developer have blurred and many Designers have become proficient programmers.

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimization (also known as Organic SEO) is the process of improving the presence of web pages in sites like Google and Yahoo. SEO consultants employ different techniques to improve a web site’s visibility; they structure the content of a web site, study trends to discover relevant keywords, and establish metrics that monitor the performance of a web page. Search Engine Marketing is the process of promoting web sites through advertising campaigns on the web. SEM consultants study your competition, analyze consumer trends and find new avenues to promote your business. Traditionally, SEM referred to pay-per-click campaigns but today it also encompasses Social Media Optimization, which is a new form of marketing that targets visitors on sites like YouTube and Facebook.

What services does Montana and Ware offer?

Montana and Ware is an advertising agency that specializes on the creation and implementation of bilingual web sites. We conduct business in English, Spanish and French. Our services include Web Design/Web Development, Search Engine Optimization and Bilingual advertising. We also offer translation services and language training for business professionals.